Whakamaramatanga Waitohu
Martech Zone tuhinga kua tohua whakamāramatanga waitohu:
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Hokohoko me nga Hokohoko Ataata
Ataata: He aha te Waitohu?
Ka tautuhia e te American Marketing Association (AMA) tetahi waitohu hei ingoa, kupu, hoahoa, tohu, tetahi atu ahuatanga ranei e tohu ana i te pai o te kaihoko, ratonga ranei he rereke mai i era atu kaihoko. He uaua ki te kimi i nga patai ngawari ake: Ko wai koe? He aha i noho ai to kamupene? He aha koe i rereke ai i te whakataetae? Heoi ano, ko enei…