Ko ta maatau ake a Jenn Lisak i whakaatuhia mo ana tohutohu i te wa e whakawhanake ana i nga korero. He aha te mea e tika ana mo te ihirangi kia hopukina? Ko te ahorangi hokohoko a Jonah Berger i tuhi i roto i tana pukapuka, Contagious: Why Things Catch On. E ai ki a Ahorangi Berger, ko te kare-a-roto te mahi tuatahi. Mena ka kore e hono atu to ihirangi ki te hunga whakarongo, karekau he tupono…