Tauhokohoko & Whakamatau

Te Whakaaturanga Whakaaturanga o nga Korero: Omniture vs Webtrends

We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at the new user interfaces developed for each version will provide you some food for thought.

I’ve said before that the problem with most tātaritanga platforms is that they typically provide reports, but they lack the ability to visually display information so that you can make the appropriate whakatau.

Here’s the latest improvements to Omniture SiteCatalyst 15 product as relayed through their recent video.
omniture screenshot

Ouch.

Webtrends Analytics 10 provides a new UI that is highly intuitive, refined and easy to navigate. The UI is designed for click and touch interfaces providing a highly visual way to look at your data. The user interface utilizes thumbnails to provide an image of the digital property you are tracking.

Webtrends is also introducing mokowā – A space is any application, website, or platform instance that you want to track. This could be your Facebook page, your website, your Android app, etc. Spaces auto-organize profiles. Profiles have long been a huge feature in Webtrends, providing great flexibility, but it came at a cost – organization. Now, profiles snap to Spaces.

paetukutuku tukutuku whakaahuamata

Wow.

A, no te John Lovett saw the preview, he put it best… “It looks like an Infographic!”. I think that tells the entire story… Webtrends Analytics 10 has evolved beyond reporting and is now visually displaying information in a manner that enables companies to make decisions.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS me te kaiwhakarewa o te Martech Zone. Kua awhina a Douglas i te tini o nga tiimatanga angitu a MarTech, kua awhina i te whakapau kaha ki te neke atu i te $5 piriona i roto i nga hokonga me nga haumitanga a Martech, me te awhina tonu i nga kamupene ki te whakatinana me te whakaaunoa i a raatau rautaki hoko me te hokohoko. Ko Douglas he huringa matihiko e mohiotia ana i te ao, he tohunga me te kaikorero a MarTech. Ko Douglas hoki te kaituhi i whakaputaina mo te aratohu a Dummie me te pukapuka kaiarahi pakihi.

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