Paapori Paapori me te Kaihokohoko Whakaawe

Koe Tino i roto i te 1% o LinkedIn?

Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… pūkete i tirohia. Here’s what the email looks like… compliments of friend Daren Tomey:

Daren Tomey

Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him. Why would Daren’s profile be one of the top viewed? And how can you get into the 1 percent club?

He ngawari te haurua o te wharite, ko tetahi haurua he uaua.

  1. Ētahi atu Tirohanga: Daren is a Chief Revenue Officer in the Martech industry. Sales are brutal, turnover is high, and companies are always looking for talent. The key here is looking. Titiro = tirohanga. So, put sales management or executive in your profile, and you’ll skyrocket. Within my network, most of the top percenters were in sales.
  2. More Connections: Daren also works hard at connecting to prospective customers on LinkedIn. Daren knows just about everyone in the country from every major company. He’s an incredible networker and has a ton of relationships. He’s well-respected in the software and technology industry and in the who’s who of sales leaders. The hononga atu, te pai ake o te tupono ka tirohia tona ahua.

He pai te mahi a Buzzfeed te wāwāhi i ngā nama and rightly criticizing the subsequent sharing that followed across the social web. This campaign was a bit shady in my opinion. It built on LinkedIn users’ ego to manipulate them into sharing the LinkedIn brand – which is strongly evident on the outbound communications.

This is the kind of campaign that drives me nuts. The percent is a ridiculous number that means nothing… truly nothing. You didn’t get one of these emails if you’re a superstar in your field who is picky about who you connect with on LinkedIn. But if you’re in an industry with heavy recruitment with a big network… and you’re crappy at your job… you still received one of these emails.

Reputation be damned, endorsements discarded… tell someone they’re special so they share it. And it worked flawlessly.

Ka whakamahara mai ki ahau mo tetahi o aku Kaakahu: He motuhake koe. Peera tonu i etahi atu.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS me te kaiwhakarewa o te Martech Zone. Kua awhina a Douglas i te tini o nga tiimatanga angitu a MarTech, kua awhina i te whakapau kaha ki te neke atu i te $5 piriona i roto i nga hokonga me nga haumitanga a Martech, me te awhina tonu i nga kamupene ki te whakatinana me te whakaaunoa i a raatau rautaki hoko me te hokohoko. Ko Douglas he huringa matihiko e mohiotia ana i te ao, he tohunga me te kaikorero a MarTech. Ko Douglas hoki te kaituhi i whakaputaina mo te aratohu a Dummie me te pukapuka kaiarahi pakihi.

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