Īmēra Marketing & Aunoatanga

Kao, KORE i mate te imeera!

I kite ahau tenei tweet i Chuck Gose inanahi. I tohuhia he tuhinga mo te paetukutuku New York Times e kiia nei Imeera: Press Muku. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in the future. Chuck thought this was tiresome and stated that email is not going away and I tend to agree.

I disagree with Sheryl Sandberg (Facebook’s chief operating officer referenced in the article) because no one seems to talk about how communication habits change as we age. The typical argument behind the email is dead! bandwagon is that the younger generation does not use email because they are on Facebook instead. While that may be true, let’s fast-forward five years. That 17-year-old is probably not on email as much as on Facebook. However, what happens when that same person is now 22 and is looking for a job after graduating from college? How will she communicate with potential employers? Probably email. What is one of the first things she will receive when she lands a job? Probably a company email account.

We’re also forgetting how tightly email is still integrated into the authentication process on various websites. How do you log into Facebook? With your email account. Many websites use email as a username, requiring an email address to register. Email is still the universal inbox for many people and will remain so.

He rereke nga korero a te reanga o muri mai i nga tohunga ngaio o enei ra? Tino. Ka mutu te whakamahi i nga imeera me te whakahaere i nga pakihi katoa ma runga Facebook? Ka ruarua ahau. Ko te imeera he hangarau tere, whai hua, kua whakamatauria. Nga umanga hokohoko imeera penei i a Indy's UtuTonu know this and are seeing fantastic results from utilizing email as a marketing medium. Our email newsletter is a significant component of our communication strategy.

Kia mutu te pekepeke i runga i te kua mate te imeera! peera, me te ako i nga huarahi pai ake hei whakamahi pai. Ka pai au ki o korero i raro nei.

Michael Reynolds

Neke atu i te rua tekau tau ahau he kaipakihi kua hanga, kua hokona e au nga pakihi maha, tae atu ki tetahi umanga hokohoko mamati, he kamupene rorohiko, me etahi atu pakihi ratonga. Ko te hua o taku ahuatanga pakihi, he maha nga wa ka awhina ahau i aku kaihoko ki nga wero rite, tae atu ki te tiimata i te pakihi, te hanga ranei me te arotau i tetahi pakihi.

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