Marketing ihirangiTe Hoko Tauhokohoko me te HokohokoĪmēra Marketing & Aunoatanga

Me pehea te Whakaputa i to Shopify Blog Feed i roto i to Tauira Īmēra Klaviyo

Ka whakapai tonu, ka arotau tonu taatau Hokona Plus mahi hokohoko īmēra a te kiritaki ahua whakamahi Klaviyo. Kei a Klaviyo te whakauru totoka me Shopify e taea ai te maha o nga korero e pa ana ki te e-tauhokohoko kua oti te hanga me te rite ki te haere.

He mea whakamiharo, ko te whakauru i to Shopify Blog Post ki roto i te imeera KORE tetahi o ratou, ahakoa! Ka uaua ake nga mahi… ko nga tuhinga mo te hanga i tenei imeera kaore i te tino pai, kaore hoki i te tuhi i ta raatau etita hou. Na, DK New Media me mahi i etahi keri me te whakaaro me pehea te mahi i a tatou ano… a ehara i te mea ngawari.

Anei nga whanaketanga e tika ana kia tutuki tenei:

  1. Whangai Blog – Ko te kai ngota e whakaratohia ana e Shopify karekau he whakaritenga me te whakauru whakaahua, no reira me hanga e matou he whangai XML ritenga.
  2. Klaviyo Raraunga Whāngai – Ko te kai XML i hanga e matou me whakauru hei whangai raraunga i Klaviyo.
  3. Klaviyo Email Tauira – Katahi ka wetewete i te kai ki roto i te tauira imeera kei reira nga whakaahua me nga ihirangi kia pai te whakatakotoranga.

Hangaia he Whangai Blog Ritenga Ki Shopify

I taea e au te kimi tuhinga me te tauira waehere hei hanga i tetahi whangai ritenga i Shopify hoki Intuit Mailchimp a he maha nga whakarereketanga hei horoi. Anei nga hikoinga ki te hanga a whāngai RSS ritenga i roto i te Shopify mo to rangitaki.

  1. Whakatere ki a koe Store online ka tohua te kaupapa e hiahia ana koe ki te whakauru i te whangai.
  2. I roto i te Hohenga tahua, tīpako Whakatika Waehere.
  3. I roto i te tahua Kōnae, whakatere ki te Tātauira ka pāwhiri Tāpirihia he tauira hou.
  4. I roto i te Tāpiri he tauira tauira hou matapihi, tīpako Waihangatia he tauira hou hoki rangitaki.
Taapirihia te whangai blog wai ki Shopify mo Klaviyo
  1. Tīpakohia te momo Tātauira o wai.
  2. Mo te ingoa Kōnae, i uru matou karawhiu.
  3. I roto i te ētita waehere, tuhia te waehere e whai ake nei:
{%- layout none -%}
{%- capture feedSettings -%}
  {% assign imageSize = 'grande' %}
  {% assign articleLimit = 5 %}
  {% assign showTags = false %}
  {% assign truncateContent = true %}
  {% assign truncateAmount = 30 %}
  {% assign forceHtml = false %}
  {% assign removeCdataTags = true %}
{%- endcapture -%}
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" 
  xmlns:content="http://purl.org/rss/1.0/modules/content/"
  xmlns:media="http://search.yahoo.com/mrss/"
  >
  <channel>
    <title>{{ blog.title }}</title>
    <link>{{ canonical_url }}</link>
    <description>{{ page_description | strip_newlines }}</description>
    <lastBuildDate>{{ blog.articles.first.created_at | date: "%FT%TZ" }}</lastBuildDate>
    {%- for article in blog.articles limit:articleLimit %}
    <item>
      <title>{{ article.title }}</title>
      <link>{{ shop.url }}{{ article.url }}</link>
      <pubDate>{{ article.created_at | date: "%FT%TZ" }}</pubDate>
      <author>{{ article.author | default:shop.name }}</author>
      {%- if showTags and article.tags != blank -%}<category>{{ article.tags | join:',' }}</category>{%- endif -%}
      {%- if article.excerpt != blank %}
      <description>{{ article.excerpt | strip_html | truncatewords: truncateAmount | strip }}</description>
      {%- else %}
      <description>{{ article.content | strip_html | truncatewords: truncateAmount | strip }}</description>
      {%- endif -%}
      {%- if article.image %}
      <media:content type="image/*" url="https:{{ article.image | img_url: imageSize }}" />
      {%- endif -%}
    </item>
    {%- endfor -%}
  </channel>
</rss>
  1. Whakahoutia nga taurangi ritenga ina tika. Ko tetahi korero mo tenei ko te mea kua tautuhia e matou te rahi o te ahua ki te whanui teitei o a matou imeera, 600px te whanui. Anei te ripanga o nga rahi whakaahua a Shopify:
Shopify Ingoa Whakaahuaahu
pico16px x 16px
icon32px x 32px
te tumuaki50px x 50px
iti100px x 100px
kiato160px x 160px
reo240px x 240px
nui480px x 480px
nui600px x 600px
1024 X 10241024px x 1024px
2048 X 20482048px x 2048px
arikiWhakaahua nui rawa atu e waatea ana
  1. Kei te waatea to whangai i te wahitau o to rangitaki me te aho uiui kua apitihia hei tiro. I roto i ta maatau kaihoko, ko te URL whangai ko:
https://yourshopifysite.com/blogs/fashion?view=klaviyo
  1. Kua reri to whangai ki te whakamahi! Ki te hiahia koe, ka taea e koe te whakatere ki roto i te matapihi tirotiro kia kore he hapa. Ka whakarite maatau kia pai te poroporoaki i a maatau mahi e whai ake nei:

Tāpirihia to Whangai Blog Ki Klaviyo

Hei whakamahi i to whangai rangitaki hou ki roto Klaviyo, me taapiri koe hei Raraunga Raraunga.

  1. Whakatere ki Whangai Raraunga
  2. Tīpakohia Tāpiri Whāngai Tukutuku
  3. Tāuruhia he Ingoa Whangai (karekau he waahi e whakaaetia)
  4. E tomo i te Whangai URL i hanga e koe.
  5. Whakauruhia te Tikanga Tono hei GET
  6. Whakauruhia te Momo Ihirangi hei XML
Klaviyo Tāpiri Shopify XML Blog Feed
  1. Pāwhiritia Whakahōu Whāngai Raraunga.
  2. Pāwhiritia Arokite kia noho tika te whangai.
Arokite Shopify Blog Feed i Klaviyo

Tāpirihia to Whangai Blog ki to Tauira Īmēra Klaviyo

Inaianei kei te hiahia matou ki te hanga i to maatau blog ki roto i ta maatau tauira imeera Klaviyo. Ki taku whakaaro, me te take i hiahia ai matou ki te whangai ritenga, he pai ki a au te waahi ihirangi wehewehe kei te taha maui te ahua, kei raro te taitara me te waahanga. Kei a Klaviyo ano te whiringa ki te tiango i tenei ki te pou kotahi i runga i te taputapu pūkoro.

  1. Tōia a Poraka Wahia ki roto i to tauira imeera.
  2. Tautuhia to pou maui ki te image me to pou matau ki a kuputuhi poraka.
Klaviyo Split Block mo Shopify Blog Post Tuhinga
  1. Mo te ahua, tohua Atahanga Hihiko ka tautuhi i te uara ki:
{{ item|lookup:'media:content'|lookup:'@url' }}
  1. Tautuhia te Kuputuhi Alt ki:
{{item.title}}
  1. Tautuhia te Wāhitau Hononga kia pao te kaiohauru imeera ki te ahua, ka kawea mai ki to tuhinga.
{{item.link}}
  1. Tīpakohia te tīwae matau ki te tautuhi i te ihirangi tīwae.
Klaviyo Blog Post Taitara me te Whakaahuatanga
  1. A tapirihia to ihirangi, me whakauru he hono ki to taitara me te whakauru i to waahanga panui.
<div>
<h3 style="line-height: 60%;"><a style="font-size: 14px;" href="{{ item.link }}">{{item.title}}</a></h3>
<p><span style="font-size: 12px;">{{item.description}}</span></p>
</div>
  1. Tīpakohia te Tautuhinga Wehea ripa.
  2. Tautuhi ki a 40% / 60% tahora kia nui ake te waahi mo te tuhinga.
  3. Whakahohea Tāpae i runga Pūkoro ka whakaturia Matau ki Mauī.
Klaviyo Split Block mo Shopify Blog Post Tuhinga kua tapae ki runga Waea Pukoro
  1. Tīpakohia te Whakaaturanga Whakaaturanga ripa.
Klaviyo Split Block mo Shopify Blog Post Tuhinga Whakaatu Kōwhiringa
  1. Tīpakohia te Ihirangi Tukurua ka hoatu te kai i hanga e koe ki Klaviyo hei puna ki te Tukurua Mo āpure:
feeds.Closet52_Blog.rss.channel.item
  1. Tautuhia te ingoa ingoa take as tūemi.
  2. Pāwhiritia Arokite me te whakamatautau a ka taea e koe te kite i o panui rangitaki. Kia kaha ki te whakamatautau i roto i te papamahi me te aratau pūkoro.
Klaviyo Split Block Arokite me te whakamatautau.

A, o te akoranga, ki te hiahia awhina koe i roto i Shopify arotautanga me

Klaviyo whakatinanatanga, kaua e mangere ki te toro atu ki DK New Media.

Whāki: He hoa ahau kei roto DK New Media a kei te whakamahi ahau i aku hononga hono mo Shopify a Klaviyo i roto i tenei tuhinga.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS me te kaiwhakarewa o te Martech Zone. Kua awhina a Douglas i te tini o nga tiimatanga angitu a MarTech, kua awhina i te whakapau kaha ki te neke atu i te $5 piriona i roto i nga hokonga me nga haumitanga a Martech, me te awhina tonu i nga kamupene ki te whakatinana me te whakaaunoa i a raatau rautaki hoko me te hokohoko. Ko Douglas he huringa matihiko e mohiotia ana i te ao, he tohunga me te kaikorero a MarTech. Ko Douglas hoki te kaituhi i whakaputaina mo te aratohu a Dummie me te pukapuka kaiarahi pakihi.

Tefito pā

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Katia

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