Me pehea te Whakahohe Aunoa a Google Analytics UTM Aroturuki i te Salesforce Marketing Cloud

SFMC - Kapua Tauhokohoko: Whirihorahia a Google Analytics mo te Aroturuki Aroturuki Aunoa me nga Tawhā UTM

Ma te taunoa, Salesforce Marketing Cloud (SFMC) kaore i te whakauru ki te Google Analytics mo te taapiri UTM aroturuki i nga taurangi aho uira ki ia hononga. Ko nga tuhinga mo te whakaurunga a Google Analytics e tohu ana Google tātaritanga 360 whakaurunga… ka hiahia pea koe ki te titiro ki tenei mena kei te pirangi koe ki te kawe i o tātaritanga ki te taumata e whai ake nei na te mea ka taea e koe te hono atu i nga hononga ki te waahi a nga kaihoko mai i te Analytics 360 ki o purongo Kapua hokohoko.

Mo te whakaurunga Aroturuki Kaupapa Aroturuki a Google Analytics, ahakoa, he ngawari noa ki te taapiri aunoa o ia tawhā UTM ki ia hononga ki waho i roto i te imeera Salesforce Marketing Cloud. E toru nga waahanga:

  1. Nga tawhā aroturuki hononga-a-putea i roto i te Tatūnga Pūkete.
  2. Tawhā Hononga taapiri i roto i te Kaihanga Email ka taea e koe te whirihora ki nga tawhā UTM.
  3. Aroturuki Hononga i whakahohea i roto i te ruānuku Tuku Īmēra.

Te Aroturuki Hononga a Google Analytics i te Taumata Waeine Pakihi SFMC

Ka ngana ahau ki te karo i etahi atu mahi i te wa tuku na te mea ka mahia e koe he kaupapa whakahau, kaore he hokinga mai. Ko te tuku i tetahi kaupapa imeera me te mahara kaore koe i whakahoehia te whai i te kaupapa whakahau he tino mate te mahunga, no reira ka akiaki au i nga tawhā UTM taketake kia whai aunoa i te taumata kaute i roto i te SFMC.

Hei mahi i tenei, ka whakatere tetahi kaiwhakahaere o to putea ki to Tatūnga Kaute (he whiringa kei te taha matau o runga i raro i to ingoa ingoa):

  • Whakatere ki Tatūnga> Whakahaere> Whakahaere Raraunga> Whakahaere Tawhā
  • Ka whakatuwherahia te wharangi tautuhinga ka taea e koe te whirihora i to Tūhono Tukutuku

sfmc google tātaritanga hononga tātari tukutuku

Na roto i te taunoa, te kua whakaritea nga tawhā e whai ake nei mo te aroturuki o roto o nga kaupapa whakatairanga:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%

Ko taku kupu tohutohu ko te whakahou i tenei ki:

cm_ven=ExactTarget&cm_cat=%%EmailName_%%&cm_pla=%%ListName%%&cm_ite=%%LinkName%%&cm_ainfo=%%AdditionalInfo_%%&%%__AdditionalEmailAttribute1%%&%%__AdditionalEmailAttribute2%%&%%__AdditionalEmailAttribute3%%&%%__AdditionalEmailAttribute4%%&%%__AdditionalEmailAttribute5%%&utm_campaign=SFMC&utm_source=%%ListName%%&utm_medium=Email&utm_content=%%EmailName_%%&utm_term=%%__AdditionalEmailAttribute1%%

FAKATOKANGA: Kua kite matou he rereke nga aho whakakapinga puta noa i nga kaihoko. Ka hiahia pea koe ki te manatoko i o aho ki te tautoko Kapua Tauhokohoko. Ae ra, me tuku koe ki tetahi rarangi whakamatautau me te manatoko kua taapirihia nga waehere UTM.

Ka taapirihia nga mea e whai ake nei:

  • utm_whakatauira kua whakaritea ki SFMC
  • utm Medium kua whakaritea ki īmēra
  • utm_puna kua tautuhia hihiri ki to Ingoa Rarangi
  • utm_ihirangi kua tautuhia hihiri ki to Ingoa Īmēra
  • utm_term is i te waahanga tautuhi ma te whakamahi i tetahi huanga imeera mai i to kaihanga imeera

Tiakina o tautuhinga ka taapirihia te tawhā mo taua kaute.

Te Whakahou I To Huanga Īmēra Tāpiri

Kua huna e ahau nga raraunga taumata-kaute mai i tenei Whakaahuamata, engari ka kite koe ka taea e au te whakarereke i te taapiri huanga imeera hei tautuhi i te utm_term kōwhiringa. Kei te pirangi au ki te whakamahi i tenei mo nga whakarōpūtanga taketake o taku imeera penei i te hokohoko, te hoko-whiti, te pupuri, te purongo, me pehea te mahi, aha atu.

Kaihanga imeera utm kupu taapiri huanga imeera

Aroturuki Hononga Ina Tukuna i SFMC

Na taunoa, Aroturuki Pāwhiri kua whakahohea i te wa e tuku ana i te SFMC a ka tūtohu ahau kia kaua e whakakorea taua whiringa. Mena ka mahi koe, ehara i te tango noa i to UTM aroturuki, ka tangohia e ia nga mahi a-roto katoa mo taua tuku i roto i te Marketing Cloud.

Aroturuki Pao i roto i te Salesforce Marketing Cloud

Koira… mai i tenei wa ka tukuna nga imeera ma taua kaute, ko te tika Google Analytics UTM Tracking stringstring kua apitihia kia kite koe i nga hua o to hokohoko imeera i roto i to taakete Google Analytics.

Salesforce Marketing Cloud Awhina: Whakahaere Tawhā

Mena kei te hiahia to kamupene ki te whakatinana, ki te awhina whakauru ranei ki a Salesforce Marketing Cloud (me etahi atu ratonga e pa ana ki a Salesforce), tena koa tono awhina ma te Highbridge. Whakaaturanga: He hoa ahau ki roto Highbridge.