Taupānga: Google Analytics Campaign UTM Querystring Builder

Whakamahia tenei taputapu ki te hanga i to Kaupapa Whakatairanga Google URL. Ka whakamanahia e te puka to URL, kei roto ko te arorau mehemea he aho patai kei roto, me te taapiri i nga mea e tika ana. UTM taurangi: utm_id, utm_whakatauira, utm_puna, utm Medium, me te kowhiringa utm_term a utm_ihirangi.

He aha nga Taurangi Whakatairanga (UTM) i tukuna ki nga tātaritanga a Google?

UTM Ko nga taurangi he tawhā ka taea e koe te taapiri atu ki tetahi URL hei whai i nga mahi o nga kaupapa whakatairanga i roto i nga Google Analytics. Anei te rarangi o nga taurangi UTM me nga whakamaarama mo nga URL whakatairanga i roto i te Google Analytics:

1. utm_id: He tawhā hei tohu ko tehea whakahau e tohutoro ana tenei tohutoro.
2. utm_puna: He tawhā e hiahiatia ana hei tautuhi i te puna o te waka, penei i te miihini rapu (hei tauira, a Google), he paetukutuku (hei tauira, Forbes), he panui ranei (hei tauira, Mailchimp).
3. utm Medium: He tawhā e hiahiatia ana e tohu ana i te huarahi o te kaupapa whakatairanga, penei i te rapu pararopi, te rapu utu, te imeera, te paapori pāpori ranei.
4. utm_whakatauira: He kōwhiringa engari tino tūtohutia tawhā e tohu ana i te kaupapa whakatairanga, i te whakatairanga motuhake ranei e whaia ana, penei i te whakarewanga hua, te hokonga ranei.
5. utm_term: He tawhā whiriwhiri e tautuhi ana i te kupu matua, te kianga ranei i arahi ki te haerenga, penei i te patai rapu i whakamahia i runga i te miihini rapu.
6. utm_ihirangi: He tawhā hei wehe i waenga i nga putanga o te panui kotahi, hononga hono ranei, penei i nga putanga rereke e rua o te panui kara.

Hei whakamahi i nga taurangi UTM, me tapiri e koe ki te mutunga o to URL hei tawhā uiui. Hei tauira:

https://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Me pehea te Kohikohi me te Arotaki i nga Rarangi Whakatairanga i roto i te Google Analytics

Anei tetahi riipene ataata mo te whakamahere me te whakahaere i o kaupapa whakatairanga ma te whakamahi i te Google Analytics.

Kei hea aku Ripoata Whakatairanga Google Analytics I roto i te Google Analytics 4?

Mena ka whakatere koe ki Ripoata > Hoko > Hoko Waka, ka taea e koe te whakahou i te purongo ki te whakaatu i te kaupapa whakatairanga, te puna, me te reo ma te whakamahi i te takaiho me te tohu + hei taapiri i te waahanga tuarua ki nga purongo.

Rau Google Mo te Aroturuki i nga URL Kaupapa UTM

Kia mahara ki te tirotiro i te Rau Google i hanga e matou (ka taea e koe te kape ki to Mokowāmahi Google) e taea ai te whakataurite me te tuhi i o URL Kaupapa Kaupapa Google UTM katoa.

Me pehea te Aroturuki i nga URL Kaupapa UTM i roto i nga Rau Google