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Ahea ka haere ai te FTC ki te Moni Moni Utu mo nga Whakaaetanga Rongonui?

The warnings from the Federal Trade Commission (FTC) whai i tukuna, neke atu i te 90 nga imeera tika ki nga kaihokohoko me a raatau kaiwhakawhiwhi, tae atu ki nga kaiwhakaari me nga kaiwaiata penei i a Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman, Jennifer Lopez, Luke Bryan, me Sean Combs.

Kua tuhia e matou mo whakaaturanga before, but I’m still amazed at the number of influencers who neglect to share their financial compensation or trade relationship with the companies they speak of. When I have a hononga rauemi me tetahi kamupene, e mahi ana ahau ki te whakaatu i taua hononga i runga i etahi taumata:

  • Nga waahanga korero katoa I publish, whether a tweet or a full post, will have some mention that they’re a client or whether we’re an affiliate, sharing an ad, or they’re a sponsor. My sidebar clearly states how I monetize my site.
  • Puta noa i aku papaanga, I share the company names of the companies I work with.
  • Ahakoa taku Ngā o te Ratonga state that I often speak about clients or that I have monetary relationships and disclose them. It’s important to note that a general TOS doesn’t cover FTC guidelines, though!

E penei ana ahau ko au tetahi o te tokoiti, ahakoa.

Te Whakaputanga Kore Pono me te Korekore

Ko enei kupu e rua he matua ki nga aratohu FTC. Heoi, ka whakarongo ahau ki nga purongo, ka maataki i nga riipene whakaata ora, ka panui i nga whakahoutanga hapori i ia ra mai i nga kaiarahi o te umanga hokohoko kaore i te whakaatu i o raatau hononga utu ki nga kaihoko, huihuinga, me o raatau ake kaihoko. Ia wiki i ia wiki, ka korerorero ratou ki te whakamahi i tetahi taputapu, katahi ka puta te kamupene o taua taputapu he kaihoko na ratou. I tua atu i te takahi i nga aratohu a te FTC mo te whakapuakitanga, he kino tenei ki te hunga whakarongo me te hapori.

Ehara i te mea he raruraru noa iho, engari he kamupene backlinking hoki ahau ki te whakapiri mai ki a au i nga wa katoa e hiahia ana ki te utu i a au ki te tuu hononga ki roto i aku ihirangi me Kaore ratou i te tuku korero. Ka patapatai tonu au ki a raatau i taku whakautu mena kei te tono mai ratau kia takahia e au nga aratohu a te FTC mo te whakaaturanga. Kaore au e whai whakautu urupare.

te hunga nga imeera whakatupato i tukuna mai i te FTC he pere whakatupato puta noa i te kopere o te umanga katoa. Kaua tetahi e warewarehia i te mea i panuitia me te whakatairanga i te tuku imeera. Ko te mea pouri, ko nga whakatupatotanga karekau e kitea, kua tae pea ki te wa mo te FTC ki te hanga tauira mai i nga tangata rongonui, i nga papaa hokohoko awe, me nga kaihokohoko e whiwhi ana i nga ratonga.

E kii ana nga Kaiarahi Whakatuunga a te FTC mena ka puta he 'hononga hononga' i waenga i tetahi kaiwhakawhiwhi me te kaihokohoko o tetahi hua - ara, he hononga tera pea ka awe i te taumaha, te pono ranei e whakawhiwhia ai e nga kaihoko te whakamana - me maarama tonu te hononga. i whakaatuhia, mena kua marama ke te hononga mai i te horopaki o te korero korero e mau ana te kupu tautoko. I tukuna atu te reta a FTC ki a Mark King, Perehitini o Adidas Group Amerika ki te Raki.

Aratohu Whakaaetanga FTC

Kei te takahi tonu nga Kaiwhakahaere Instagram i nga Aratohu FTC

Ko tetahi kamupene e hanga ana i nga kaupapa whakaawe ritenga i rangahau i nga korero paapori paapori rongonui ka kitea ko te 93% o nga tautoko paapori paapori rongonui i runga i Instagram e takahi ana i nga aratohu FTC:

Ko nga Whakaaetanga Rongonui a te FTC ka takahi i te Whakahuatanga o te FTC
Kua kore te pae Mediakix e hohe ana no reira kua tangohia e au nga hononga.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS me te kaiwhakarewa o te Martech Zone. Kua awhina a Douglas i te tini o nga tiimatanga angitu a MarTech, kua awhina i te whakapau kaha ki te neke atu i te $5 piriona i roto i nga hokonga me nga haumitanga a Martech, me te awhina tonu i nga kamupene ki te whakatinana me te whakaaunoa i a raatau rautaki hoko me te hokohoko. Ko Douglas he huringa matihiko e mohiotia ana i te ao, he tohunga me te kaikorero a MarTech. Ko Douglas hoki te kaituhi i whakaputaina mo te aratohu a Dummie me te pukapuka kaiarahi pakihi.

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