Ahea ka haere ai te FTC ki te Moni Moni Utu mo nga Whakaaetanga Rongonui?
The warnings from the Federal Trade Commission (FTC) whai i tukuna, neke atu i te 90 nga imeera tika ki nga kaihokohoko me a raatau kaiwhakawhiwhi, tae atu ki nga kaiwhakaari me nga kaiwaiata penei i a Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman, Jennifer Lopez, Luke Bryan, me Sean Combs.
Kua tuhia e matou mo whakaaturanga before, but I’m still amazed at the number of influencers who neglect to share their financial compensation or trade relationship with the companies they speak of. When I have a hononga rauemi me tetahi kamupene, e mahi ana ahau ki te whakaatu i taua hononga i runga i etahi taumata:
- Nga waahanga korero katoa I publish, whether a tweet or a full post, will have some mention that they’re a client or whether we’re an affiliate, sharing an ad, or they’re a sponsor. My sidebar clearly states how I monetize my site.
- Puta noa i aku papaanga, I share the company names of the companies I work with.
- Ahakoa taku Ngā o te Ratonga state that I often speak about clients or that I have monetary relationships and disclose them. It’s important to note that a general TOS doesn’t cover FTC guidelines, though!
E penei ana ahau ko au tetahi o te tokoiti, ahakoa.
Te Whakaputanga Kore Pono me te Korekore
Ko enei kupu e rua he matua ki nga aratohu FTC. Heoi, ka whakarongo ahau ki nga purongo, ka maataki i nga riipene whakaata ora, ka panui i nga whakahoutanga hapori i ia ra mai i nga kaiarahi o te umanga hokohoko kaore i te whakaatu i o raatau hononga utu ki nga kaihoko, huihuinga, me o raatau ake kaihoko. Ia wiki i ia wiki, ka korerorero ratou ki te whakamahi i tetahi taputapu, katahi ka puta te kamupene o taua taputapu he kaihoko na ratou. I tua atu i te takahi i nga aratohu a te FTC mo te whakapuakitanga, he kino tenei ki te hunga whakarongo me te hapori.
Ehara i te mea he raruraru noa iho, engari he kamupene backlinking hoki ahau ki te whakapiri mai ki a au i nga wa katoa e hiahia ana ki te utu i a au ki te tuu hononga ki roto i aku ihirangi me Kaore ratou i te tuku korero. Ka patapatai tonu au ki a raatau i taku whakautu mena kei te tono mai ratau kia takahia e au nga aratohu a te FTC mo te whakaaturanga. Kaore au e whai whakautu urupare.
te hunga nga imeera whakatupato i tukuna mai i te FTC he pere whakatupato puta noa i te kopere o te umanga katoa. Kaua tetahi e warewarehia i te mea i panuitia me te whakatairanga i te tuku imeera. Ko te mea pouri, ko nga whakatupatotanga karekau e kitea, kua tae pea ki te wa mo te FTC ki te hanga tauira mai i nga tangata rongonui, i nga papaa hokohoko awe, me nga kaihokohoko e whiwhi ana i nga ratonga.
E kii ana nga Kaiarahi Whakatuunga a te FTC mena ka puta he 'hononga hononga' i waenga i tetahi kaiwhakawhiwhi me te kaihokohoko o tetahi hua - ara, he hononga tera pea ka awe i te taumaha, te pono ranei e whakawhiwhia ai e nga kaihoko te whakamana - me maarama tonu te hononga. i whakaatuhia, mena kua marama ke te hononga mai i te horopaki o te korero korero e mau ana te kupu tautoko. I tukuna atu te reta a FTC ki a Mark King, Perehitini o Adidas Group Amerika ki te Raki.
Aratohu Whakaaetanga FTC
Kei te takahi tonu nga Kaiwhakahaere Instagram i nga Aratohu FTC
Ko tetahi kamupene e hanga ana i nga kaupapa whakaawe ritenga i rangahau i nga korero paapori paapori rongonui ka kitea ko te 93% o nga tautoko paapori paapori rongonui i runga i Instagram e takahi ana i nga aratohu FTC: