Īmēra Marketing & Aunoatanga

Aratau pouri mo te Īmēra kei te riro i te tangohanga… Anei me pehea te tautoko

Ko te aratau pouri ka whakaiti i te whakamahinga kaha o te mata me te whakanui ake i te aro. Ko etahi o nga kaiwhakamahi e kii ana kua heke te riu o te kanohi, engari ko tera i uihia.

Kei te tipu haere tonu te tango i te aratau pouri. Kei te waatea te aratau pouri puta noa i te macOS, iOS, Android, me te tini o nga taupānga, tae atu ki a Microsoft Outlook, Safari, Reddit, Twitter, YouTube, Gmail, me Reddit. Karekau he tino tautoko i ia wa, ahakoa. Ehara i te nuinga o nga wa kua piki ake te hangarau imeera, no reira he pai ki te kite i te tango i te tautoko aratau pouri i roto i te imeera.

I kite matou i te 28% o nga kaiwhakamahi e matakitaki ana i te Aratau pouri i Akuhata 2021. No Akuhata 2022, kua piki ake taua nama ki te tata ki te 34%.

Litmus

Ko te mohio ki nga mahi pai, te waehere hei whakatinana, me te tautoko a te kiritaki he mea nui ki to whakatinanatanga angitu o te aratau pouri. Mo tera take, i whakaputaina e te roopu o Uplers tenei aratohu ki te aratau pouri tautoko email.

Aita i maoro a'e, DK New Media I whakawhanakehia he tauira Salesforce Marketing Cloud mo tetahi kaihoko i whakauru i te Aratau pouri, he rereke te rereke o nga waahanga imeera ina tirohia i roto i te kaihoko imeera. He kaha tera pea ka akiaki i te whakaurunga me te reiti paatoo mo o kaiohauru.

Waehere Emailmera Aratau Pouri

Hipanga 1: Whakauruhia nga metadata kia taea ai te aratau pouri ki nga kaituku imeera – Ko te mahi tuatahi ko te whakahohe i te aratau pouri i roto i te imeera mo nga kaiohauru me nga tautuhinga aratau pouri. Ka taea e koe te whakauru i tenei metadata ki te tohu.

<meta name="color-scheme" content="light dark"> 
<meta name="supported-color-schemes" content="light dark">

Hipanga 2: Whakauruhia nga taera aratau pouri mo @media (he pai ake-tae-kaupapa: pouri) - Tuhia tenei paatai ​​papaaho ki to whakauru tags to customize the dark mode styles in Apple Mail, iOS, Outlook.com, Outlook 2019 (macOS), me Outlook App (iOS). Mena kaore koe e hiahia ki te tohu tohu i roto i to imeera, ka taea e koe te whakamahi .dark-img a .light-img nga karaehe e whakaatuhia ana i raro nei.

@media (prefers-color-scheme: dark ) { 
.dark-mode-image { display:block !important; width: auto !important; overflow: visible !important; float: none !important; max-height:inherit !important; max-width:inherit !important; line-height: auto !important; margin-top:0px !important; visibility:inherit !important; } 
.light-mode-image { display:none; display:none !important; } 
}

Hipanga 3: Whakamahia te kuhimua [data-ogsc] hei taarua i nga momo ahua pouri - Whakauruhia enei waehere mo te imeera kia hototahi ki te aratau pouri i te taupānga Outlook mo te Android.

[data-ogsc] .light-mode-image { display:none; display:none !important; } 
[data-ogsc] .dark-mode-image { display:block !important; width: auto !important; overflow: visible !important; float: none !important; max-height:inherit !important; max-width:inherit !important; line-height: auto !important; margin-top:0px !important; visibility:inherit !important; }

Hipanga 3: Whakauruhia nga momo aratau-pouri noa ki te HTML tinana - Me tika nga akomanga aratau pouri o o tohu HTML.

<!-- Logo Section -->
<a href="http://email-uplers.com/" target="_blank" style="text-decoration: none;"><img src="https://campaigns.uplers.com/_email/_global/images/logo_icon-name-black.png" width="170" alt="Uplers" style="color: #333333; font-family:Arial, sans-serif; text-align:center; font-weight:bold; font-size:40px; line-height:45px; text-decoration: none;" border="0" class="light-mode-image"/>
<!-- This is the hidden Logo for dark mode with MSO conditional/Ghost Code --> <!--[if !mso]><! --><div class="dark-mode-image" style="display:none; overflow:hidden; float:left; width:0px; max-height:0px; max-width:0px; line-height:0px; visibility:hidden;" align="center"><img src="https://campaigns.uplers.com/_email/_global/images/logo_icon-name-white.png" width="170" alt="Uplers" style="color: #f1f1f1; font-family:Arial, sans-serif; text-align:center; font-weight:bold; font-size:40px; line-height:45px; text-decoration: none;" border="0" /> 
</div><!--<![endif]-->
</a> 
<!-- //Logo Section -->

Emailmera Awhina Pouaka Maama me etahi Rauemi Taapiri

Kua mahi ahau i runga i te Martech Zone nga panui o ia ra me ia wiki hei tautoko i te aratau pouri… kia mohio koe tohaina ki konei. Pērā i te nuinga o te waehere imeera, ehara i te mea ngawari na te rereke o nga kaihoko imeera me o raatau tikanga tohu tohu. Ko tetahi take i pa ki a au ko etahi otahi… hei tauira, kei te pirangi koe ki te tuhi ma ki runga patene ahakoa te ahua pouri. Ko te nui o te waehere he ahua wawau… Me whai au i nga waahanga e whai ake nei:

@media (prefers-color-scheme: dark ) { 
.dark-mode-button {
	color: #ffffff !important;
}
}
[data-ogsc] .dark-mode-button { color: #ffffff; color: #ffffff !important; } 

Sometahi rauemi tāpiri:

  • Litmus - te kaiarahi whakamutunga mo te aratau pouri mo nga kaihokohoko imeera.
  • Kaitiaki Kaupapa – te aratohu a te kaiwhakawhanake ki te aratau pouri mo te imeera.

Mena kei te pirangi koe ki te huri i o tauira imeera mo te tautoko aratau pouri, kaua e whakaroa ki te toro atu DK New Media.

aratau pouri i roto i nga imeera
Source: Kaiawhina

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS me te kaiwhakarewa o te Martech Zone. Kua awhina a Douglas i te tini o nga tiimatanga angitu a MarTech, kua awhina i te whakapau kaha ki te neke atu i te $5 piriona i roto i nga hokonga me nga haumitanga a Martech, me te awhina tonu i nga kamupene ki te whakatinana me te whakaaunoa i a raatau rautaki hoko me te hokohoko. Ko Douglas he huringa matihiko e mohiotia ana i te ao, he tohunga me te kaikorero a MarTech. Ko Douglas hoki te kaituhi i whakaputaina mo te aratohu a Dummie me te pukapuka kaiarahi pakihi.

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