There are sometimes when I read specific findings on demographic or geographic groups that I groan a little. I'm not saying that this report that NewsCred isn't important for marketers to keep in mind, but I do believe that we often tend to generalize with data and sometimes come to conclusions that aren't accurate.
I often ask someone, would you rather reach 10,000 people with a 1% response rate or 500 people with a 25% response rate? In case you're struggling with the math – the latter will result in 25 more respondents. So, sometimes it's not going where the average… sometimes you have to go deeper where the niches are.
Inaa hoki, mo nga mano tau, ka kii pea ahau ka eke atu could be counterproductive. The data from this survey shows that they don't wish to be sold… so why would you maximize your reach to sell them across all of these social mediums and strategies? I still may recommend social media as a medium, but the strategy will differ completely based upon the segments I'm seeking to engage with.
Why do brands care about millennials? By 2020, millennials will total more than $1.4 trillion in spending power. For brands, that means that if you are not reaching millennials, you are not keeping pace with the future. Content drives brand connections, but if your content is completely failing to engage your target audience, than what is the point? 62% of millennials feel that online content makes them feel more connected and loyal to a brand, but only 32% find today's brand communications helpful.
E whakarato ana a NewsCred i nga kupu tohutohu e whai ake nei kia pai te whakaputa ki nga mano tini o te tau:
- Whakaritehia te ihirangi ki te ahurei o te tangata ngā ngākau nuitanga ahurea.
- Kia mahara ki te ihirangi whai hua, awhina ranei ki te whakatika i nga raru o te mano tau.
- A ape i te hoko-y ranei whakatairanga-whaiaro.
- Kia mau poto.
- AIM ki te whakaohooho whakaaro me te mohio.
- Be rorirori .
- Be tūturu.
- Kaua e peeke peeke viivii ore nga whakamana hapori ranei anake.
- whakarite tautuhinga ma te tohu, te waahi, te reihi, me era atu.
- Tohaina nga whakatakotoranga he ngawari ki te tohatoha me te tohatoha.
Hei ako atu mo te whakamahi i nga korero ki te maakete ki nga mano tau, tae atu ki nga rangahau take e wha mo nga waitohu e tika ana, tangohia NewsCred's free Millennials guide i tenei ra!
