UTM

Kōwae Arotake Urchin

Ko te UTM te acronym mo Kōwae Arotake Urchin.

he aha te mea Kōwae Arotake Urchin?

Nga tawhā ka taea e koe te taapiri atu ki tetahi URL hei whai i nga mahi o nga kaupapa whakatairanga i roto i a Google Analytics. Anei te rarangi o nga taurangi UTM me nga whakamaarama mo nga URL whakahau i roto i te Google Analytics:

  1. utm_puna: He tawhā e hiahiatia ana hei tautuhi i te puna o te waka, penei i te miihini rapu (hei tauira, a Google), he paetukutuku (hei tauira, Forbes), he panui ranei (hei tauira, Mailchimp).
  2. utm Medium: He tawhā e hiahiatia ana e tohu ana i te huarahi o te kaupapa whakatairanga, penei i te rapu pararopi, te rapu utu, te imeera, te paapori pāpori ranei.
  3. utm_whakatauira: He tawhā e hiahiatia ana e tohu ana i te kaupapa whakatairanga, i te whakatairanga motuhake ranei e whaia ana, penei i te whakarewanga hua, te hokonga ranei.
  4. utm_term: He tawhā whiriwhiri e tautuhi ana i te kupu matua, te kianga ranei i arahi ki te haerenga, penei i te patai rapu i whakamahia i runga i te miihini rapu.
  5. utm_ihirangi: He tawhā hei wehe i waenga i nga putanga o te panui kotahi, hononga hono ranei, penei i nga putanga rereke e rua o te panui kara.

Hei whakamahi i nga taurangi UTM, me tapiri e koe ki te mutunga o to URL hei tawhā uiui. Hei tauira:

http://www.example.com?utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

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