Tauhokohoko & Whakamatau

Aroturuki Mailto Clicks I roto i te Google Analytics Takahanga Ma te Kaiwhakahaere Tohu Google

I a matou e mahi tahi ana me nga kaihoko ki te tuku purongo, he mea tika kia whakatuu he putea Kaiwhakahaere Tohu Google mo ratou. Ko te Kaiwhakahaere Tūtohu a Google ehara i te mea he papa noa ki te uta i nga tuhinga katoa o to paetukutuku, he taputapu pakari hoki ki te whakarite i hea me te wa e hiahia ana koe ki te whakaoho i nga mahi i roto i to papaanga ma te whakamahi i nga tuhinga kua whakauruhia e koe.

Ko te whakarato i tetahi imeera aroturuki i waho i runga i to papaanga he huarahi pai kia maamaa ake mo te manuhiri ki te tuku imeera i to roopu hoko. Anei te ahua o te tohu punga HTML:

<a href="mailto:info@martech.zone">info@martech.zone</a>

Ko nga Takahanga a Google Analytics e tuku ana i te whai waahi ki te ine ngā i roto i tetahi pae. Ko nga huihuinga he mea tika mo te ine i te taunekeneke penei i te panui waea ki te mahi, te tiimata me te whakamutu i nga ataata, me etahi atu taunekeneke i roto i te papanga kaore e nekehia te kaiwhakamahi mai i tetahi whaarangi ki tetahi atu. Koinei te huarahi tino pai ki te ine i tenei momo taunekeneke. Ki te pera, ka taea e matou te whakarereke i te waehere i runga ake nei ka taapiri i tetahi kaupapa JavaScript onClick hei taapiri i te huihuinga:

<a href="mailto:info@martech.zone" onclick="gtag('event', 'click', { event_category: 'Mailto Link', event_action: 'Email Click', event_label:'"https://martech.zone/partner/dknewmedia/"contact/'})">info@martech.zone</a>

Kia mahara kei te pirangi ano matou ki te wharangi i panuitia ai te wahitau imeera. He pai tena ki te kite ko wai nga wharangi e akiaki ana i te tino urunga ma te imeera.

He torutoru nga wero mo tenei. Tuatahi, kare pea koe e whai waahi ki te taapiri i te waehere onclick ki roto i nga mara o te punaha whakahaere ihirangi o to pae (CMS). Tuarua, me tika te wetereo na reira he maha nga huarahi e he ai. Tuatoru, me mahi koe i nga waahi katoa kei a koe he wahitau imeera kua whakarārangihia ki to pae.

Aroturuki Takahanga I roto i te Kaiwhakahaere Tohu Google

Ko te otinga ko te whakamahi i nga kaha matatau o Kaiwhakahaere Tūtohu Google. I te wa e whakatinanahia ana te Kaiwhakahaere Tohu Google i runga i to papaanga, kaua rawa koe e pa atu ki to ihirangi me to waehere ki te tuku i te whainga takahanga penei. Ko nga taahiraa hei mahi pera e whai ake nei:

  • keu – Whakaritehia he keu ka mahia ina pao te manuhiri ki runga i te hononga imeera (mailto).
  • Tūtohu – Whakaritehia he tohu takahanga ka tukatukahia ia wa ka mahia te keu.

FAKATOKANGA: Ko te mea i mua i tenei ko te mea kei a koe he Google Analytics Universal Analytics Tag kua whakaritea me te pupuhi tika ki to pae.

Wāhanga 1: Whakaturia ake tou Pāwhiri Keu

  1. I roto i to Kaute Kaiwhakahaere Tohu Google, whakatere ki Nga Tuku i te whakaterenga maui ka paato New
  2. Whakaingoatia to Keu. I karanga matou i a matou Mailto Pāwhiri
  3. Patohia te wahanga Whirihoranga Keu ka whiriwhiri i te momo keu Hononga noa
Kaiwhakahaere Tūtohu Google > Keu > Pao noa
  1. Whakahohea te Taria mo nga Tohu me te wa tatari morahi taunoa o te 2000 manomano
  2. Whakahohea Tirohia te Whakamana
  3. Whakahohehia tenei keu ina a Whārangi URL > ōrite RegEx > .*
  4. Whakanohoia tenei keu ki te ahi Ētahi Pāwhiri Hononga
  5. Whakapuruhia tenei keu Pāwhiritia te URL > kei roto > mailto:
Kaiwhakahaere Tūtohu Google Keu te Whirihoranga mēra ki nga hononga
  1. Pāwhiritia Tiaki

Wāhanga 2: Whakaritea To Tohu Takahanga

  1. Whakatere ki tūtohu
  2. Pāwhiritia New
  3. Whakaingoatia to Tag, i whakaingoatia to maatau Mailto Pāwhiri
  4. Tīpakohia Google tātaritanga: Universal Analytics
Kaiwhakahaere Tūtohu Google > Tūtohu Hōu > Google Analytics: Universal Analytics
  1. Tautuhia te Momo Riu ki takahanga
  2. Patohia te waahanga hei īmēra
  3. Patohia te tohu + ki te Mahi ka kowhiri Pāwhiritia te URL
  4. Patohia te tohu + ki runga Tapanga ka tohua Ara Whārangi
  5. Waiho te Uara kia Wtea
  6. Waiho i te Paa Whakawhitiwhiti Kore hei Heke
  7. Tāuruhia Taurangi Google Analytics.
  8. Pāwhiritia te Wāhanga Whakaoho ka kowhiri i te keu i whakaritea e koe ki te Wahanga 1.
Kaiwhakahaere Tūtohu Google - Takahanga Google Analytics mo Mailto Click
  1. Pāwhiritia Tiaki
  2. Arokite i to Tohu, honoa to pae, ka paato i to pae ki te kite kua puhia te tohu. Ka taea e koe te paato i te tohu
    Īmēra Pāwhiri ka kite i nga korero kua paahitia.
google tag manager mailto takahanga arokite
  1. Whai muri i to manatoko kei te pupuhi tika to tohu, Whakaputa te tohu kia noho ora ki to pae

Aki: Karekau a Google Analytics e whai i nga kaupapa i te waa-pono mo to papaanga na mena kei te whakamatautau koe i te waahi ka hoki ano koe ki to papaahi tātaritanga, kare pea koe e kite i te huihuinga e rekotia ana. Tirohia hoki i roto i etahi haora.

Inaianei, ahakoa te wharangi o to pae, ia hononga mailto ka tuhi i tetahi huihuinga i roto i te Google Analytics ka paatohia e tetahi te hononga imeera! Ka taea hoki e koe te whakarite i taua huihuinga hei Whainga i roto i te Google Analytics.

Mena kei te pirangi koe ki te whakarite i tenei mo nga paohanga nama waea, kia mohio koe ki te panui i ta maatau tuhinga o mua, Aroturuki Pāwhiri ki te Waea Hononga i roto i nga Takahanga Google Analytics Ma te Kaiwhakahaere Tohu Google.

Douglas Karr

Douglas Karr he CMO o OpenINSIGHTS me te kaiwhakarewa o te Martech Zone. Kua awhina a Douglas i te tini o nga tiimatanga angitu a MarTech, kua awhina i te whakapau kaha ki te neke atu i te $5 piriona i roto i nga hokonga me nga haumitanga a Martech, me te awhina tonu i nga kamupene ki te whakatinana me te whakaaunoa i a raatau rautaki hoko me te hokohoko. Ko Douglas he huringa matihiko e mohiotia ana i te ao, he tohunga me te kaikorero a MarTech. Ko Douglas hoki te kaituhi i whakaputaina mo te aratohu a Dummie me te pukapuka kaiarahi pakihi.

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